About me

Behind the work
Portrait of Anna Yi in a navy blazer and white shirt
Anna Yi · UNC '27
Who am I

Strategy meets creativity.

Hi! I'm a senior at UNC–Chapel Hill, double majoring in Business Administration and Advertising & Public Relations. I love finding the sweet spot where strategy meets creativity, turning ideas into visuals that feel both smart and fun.

My main focus is graphics and icon illustration, but I like to experiment across the creative workflow, always chasing new ways to bring concepts to life.

What I do
View resume See my work
Currently
  • Interning with UNC Athletics (GoHeels) on social marketing and content
  • Posting college life and comedy as @swag_money_garfield
  • Running Sooyi Studio: stickers and custom commissions
  • Drawing my spider-verse characters
  • Finishing senior year, graduating May 2027
Tools I use
  • CapCut
  • Edits
  • Premiere Pro
  • Photoshop
  • After Effects
  • Illustrator
  • Lightroom
  • Canva

Also: Microsoft Office Suite · RStudio · Radiant

Education

University of North Carolina at Chapel Hill Double major: Business Administration (Kenan-Flagler) and Advertising & Public Relations (Hussman) Graduating May 2027
Honors 4x Dean's List · Medlin Scholarship for Business and Liberal Arts (Spring & Fall 2025)
Korea University, Seoul Study abroad · 18 credits in business and journalism Spring 2026
Kenan-Flagler Global Immersion, Portugal Sustainability and circular-economy company visits May 2025

Leadership

Sigma Eta Pi Professional Fraternity Marketing Chair Nov 2024 – Feb 2026
UNC Club Cross Country and Track Athlete · Social Chair (Nov 2024 – Nov 2025) Nov 2024 – Present

Experience

UNC Athletics (GoHeels) Social Marketing and Content Production Intern Aug 2026 – Present
Content Creator, TikTok & Instagram Personal brand: lifestyle, college & comedy (@swag_money_garfield) Oct 2025 – Present
UNC Communications (Social Media) Marketing Intern Oct 2025 – Mar 2026
UNC Campus Recreation Marketing Intern Aug 2025 – Feb 2026
Sooyi Studio (Stickers & Custom Illustration) Founder Aug 2023 – Present

Skills

What I bring
01

Design & Creative Direction

  • Visual & Graphic Design
  • Digital Illustration
  • Branding & Visual Identity
  • Merchandise & Apparel Design
  • Product Mockups & Print Production
  • Content Creation
  • Short-form Video (TikTok/Reels)
  • Storytelling
  • Creative Strategy
02

Marketing & Brand Strategy

  • Social Media Management
  • Content Planning
  • Audience Growth
  • Social Analytics & Engagement
  • Digital Campaigning
  • Recruitment & Event Marketing
  • Brand Positioning
  • Community Building
  • Copywriting
  • Strategic Messaging
03

Business & Entrepreneurship

  • E-Commerce & Operations
  • Product Development
  • Payment System Integration
  • Order Fulfillment & Vendor Relations
  • Client & Project Management
  • Concept Consultation
  • Pitching
  • Global Business
  • Cross-Cultural Communication
Get in touch with me!

Anna Yi

Social media

LinkedIn@Annayi445
Instagram@anna.yi_
TikTok@swag_money_garfield